How a Huge Brand Is Helping To Clean The Oceans?
Who doesn't love a nice pair of sneakers? Or some pretty sportswear for hitting the gym?
Now, imagine if also these products were made by plastic caught from the oceans, so you can perform your favorite activities while collaborating with the environment cleaning.
These two companies have joined forces for fighting plastic pollution in the oceans, and up to date, Adidas says the partnership has prevented 2,810 tons of plastic from reaching the oceans.
The process is more complex than what it sounds, but basically, it all starts at the beach. Parley and partners collect trash from coastal areas, and the plastic recovered is sent to an Adidas processing plant, where they use the bottles that contain PET, and all the other things they can't use (like caps and rings) get sent to normal recycling facilities.
Once in the Adidas processing plant, the material is crushed, washed, and dehydrated until obtaining small plastic flakes. These flakes allow the creation of a filament called Ocean Plastic that Adidas uses to form the upper parts of shoes and clothing like jerseys.
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